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FEATURES
PRESS
'Anyone who has thoughts of buying from Arfaq. Can think again, he is so exclusive that he chooses his clients'
HELLO
'The Gift to beat all gifts is the V1 perfume'
THE SUNDAY TIMES MAGAZINE
'The Worlds’ most expensive perfume envisioned by genius Arfaq'
GULF NEWS
'It truly is the Rolls Royce of perfumes'
DAILY EXPRESS
'Best in the World for expensive taste'
YORKSHIRE POST
'More sensationally he was responsible for formulating the Worlds most expensive fragrance V1'
THE DAILY MAIL
'An eccentric costume designer'
THE INDEPENDENT
‘The sweet smell of success'
THE INDEPENDENT REVIEW
'He has no desire to be a Dior or a Versace. The sky's the limit once you've shown the spirit of belief. His obsession with creating expensive and exclusive items. "Nothing but the best" was a phrase created for him’
WOMEN'S POST
'Tres Cher parfum'
NICE-MATIN
'V1 the fragrance conceived by Arfaq’s Haute Couture label is worth £47,750’
THE ASIAN AGE
'Art on show'
CRAVEN HERALD AND PIONEER
'V1 launched in a blaze of publicity this week, the obsession with luxury, with expensiveness, is clearly a compulsive thing beyond reason, beyond aesthetics'. Prints of Michael Jackson in a shining military garb, line the walls with printed acknowledgement from the Queens’ Private Secretary expressing her Majesty's pleasure at receiving Christmas greetings from Arfaq'
THE INDEPENDENT MAGAZINE
'Arfaq a 27 year old Briton whose company slogan is, “if you only believe” is a clothing designer with a difference’
THE SUNDAY BUSINESS
'This is the worlds’ most expensive fragrance.'
LUTON & DUNSTABLE HERALD & POST
'Sweet smell of excess for £47,750 a flask’
THE GUARDIAN
'With a limited edition of just 173 bottles one thing is clear, V1 is not for everyone’
FRIDAY MAGAZINE
'V1 created for Michael Jackson's eccentric designer Arfaq, is the most expensive fragrance in the world, retailing at a breathtaking £47,750.'
SPC MAGAZINE
'When Arfaq first came to me, I thought he's either mad or a genius, in fact he's a genius.'
ARTHUR BURNHAM
'Perhaps aware that he has hit on the perfect metaphor for his latest coup.’
DEBRETTS INTERNATIONAL SPRING COLLECTION
'This is an exceptional fragrance.'
ARAB/ASIAN MILLIONAIRE
‘Only 173 people throughout the world will own this unique fragrance.'
QUEST
'V1 created by a young designer whose first client was pop superstar Michael Jackson.'
ORIENT EXPRESS
'The perfume, sold by invitation only, is the brain child of Arfaq who designs Michael Jackson's clothes'
THE MIRROR
'Gem of a Rolls-Royce Perfume.'
THE HERALD
'Arfaq the reclusive designer who has not granted an interview for five years.'
DAVID LLOYD
'A £47,750 fragrance is the latest creation of Arfaq'
MICHAEL JACKSON NEWS INTERNATIONAL
'Bravo’
COLLECTION
The international magazine of Art and Couture 'A lot of bottle'
SELECTIVE LIFESTYLE
'We make these for Arfaq. It's the box for the worlds most expensive perfume. At £47,500 a bottle it makes 'Essensual' look cheap'
AUTOCAR
'To my knowledge there has never been a fragrance as expensive or as exclusive as this. With one exception though, it's not commercially available. The perfumed oil used to oint the British monarch at their Coronation'
DAVID LLOYD LIFESTYLE
'For those with more money than scent'
THE IRISH TIMES
'At just 26, Arfaq is one of the Worlds most exclusive designers. Flamboyant yet reclusive he has
consistently produced elaborate awe inspiring and unique designers for his label'
VISION MAGAZINE
'Michael Jackson to whom Arfaq has sold a total of 37 flamboyant outfits, including the worlds’ first airconditioned jacket'
WOMEN'S POST
'Arfaq createur d' exception'
BLACK + WHITE
'Best in the World'
JOJO TOKYO
'Top scent'
THE SUN
'V1 is the latest creation of determined perfectionist Arfaq’
LLOYDS PRIVATE BANK
‘It must have been his impeccably polite manners that breach the corporate defence of the Michael Jackson Empire.'
THE PLAYER
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